Our story

Made to share, wine by a boy and his dogs

Our philosophy is simple, we take good fruit and try not to mess it up. We don’t force it to be something that it isn’t. If the grapes are lean, we make lean wine. If the grapes are robust, we make robust wines.

The fruit decides the wine, and we respect that.

Each year nature sends us a new challenge in the form of precious and particular grapes. The fruit received is cared for and transformed into something that can be shared and enjoyed with friends and family.

Le Début

After a corporate job in London fell through, Cron was invited to attend harvest in the South of France. It was at a wine tasting event in Le Barroux (in the Ventoux Wine Region /Appellation) with local winemakers where a life-changing wine was poured into his glass, it rocked him, filled him with wonder and made him think long and hard about life. That moment and that wine sparked what would become Beyond the Glass.

The Dogs

Cron and his best mates Maggie and Percy believe that wine should be accessible, relatable and most of all, fun. So every bottle is vinified with that special love that only a hooman and doggo can share. Because there is nothing that is as pure and gratifying as a dog, but good wine comes pretty close.

The Land

Our wines honour the unique characteristics of the land on which they are grown. We are lucky to have access to some amazing regions in Victoria to grow great wine and we are committed to celebrating what the season offers us.

Frequently Asked Questions

Where do you make your wines?

We make the wine in Bacchus Marsh but our growers are in Geelong, Heathcote and Pyreness. Learn more about these amazing regions.

Where can I buy the wine?

We have some great stockists, that you can check out. But it’s super easy to order online.

Do the dogs help make the wine?

They provide emotional support, mostly.

What is the difference between Syrah/Shiraz?

Syrah and Shiraz are two different names for the same red wine grape. This happens sometimes in the world of wine, just as Pinot Gris and Pinot Grigio are two names for the same grape. “Shiraz” is what winemakers in Australia typically call it and “Syrah” is what it’s called in France’s Rhône Valley (and pretty much the rest of the world).

Over time, Shiraz or Syrah has been used to indicate the style of their wine. A winemaker might bottle a “Shiraz” to indicate they made a rich, lush, riper, more fruit-forward wine in the Australian spirit. Or they might instead call their wine “Syrah” to indicate a more Old World–style wine. Like our Syrah.

What is old world wine?

Western Europe, think France, Spain, Italy, Germany, and even England and Ireland. New world is everywhere else.

Don’t forget the Ancient World though, like Armenia, Lebanon, Greece and Georgia. Winemaking in Georgia dates back to around 6000BC.

Why are so many of your wines from Heathcote?

Heathcote, as a growing region, in terms of climate specifically, has a lot in common with that of many parts of the Rhône Valley, in Southern France. Winemaker Cron’s winemaking heritage is one that begins in Southern Rhône – in the appellation of Ventoux. In this region, Grenache is the top dog, and they grow and make a lot of Syrah, Grenache Blanc, Marsanne, Roussane and Piquepoul. The resulting fruity, acidic and slightly lighter body wines (certainly lighter than your usual Aussie Shiraz) are due to warm long growing seasons in this part of the world.

These wine characteristics are the exact ones that bit Cron with the ‘wine-bug’ and really kickstarted his wine journey. Although it is impossible to recreate the exact flavour profile of a Southern Rhône Grenache, etc. Cron strives to make wines in the general vain when it comes to some styles – reds, light but textural whites.