Our philosophy is simple, we take good fruit and try not to mess it up. We don’t force it to be something that it isn’t. If the grapes are lean, we make lean wine. If the grapes are robust, we make robust wines.
The fruit decides the wine, and we respect that.
Each year nature sends us a new challenge in the form of precious and particular grapes. The fruit received is cared for and transformed into something that can be shared and enjoyed with friends and family.
After a corporate job in London fell through, Cron was invited to attend harvest in the South of France. It was at a wine tasting event in Le Barroux (in the Ventoux Wine Region /Appellation) with local winemakers where a life-changing wine was poured into his glass, it rocked him, filled him with wonder and made him think long and hard about life. That moment and that wine sparked what would become Beyond the Glass.
A number of our mates at Beyond the Glass have taken it upon themselves to rescue horselike doggos in the past. Many of which are Maggie and Percy’s good friends. It has always been a philosophy of Cron’s that when you have more than you need, you build a bigger table, not a higher fence. With this in mind, we set out on the path to add something more than just tasty beverages to the world. We wanted to provide a social gesture. Something that gives back to the parts of the community that might need it a little more than others. Greyhounds are mistreated by the racing industry and need rehousing after their lives in the spotlight on the track. We give to assist this transition, to an organisation which runs entirely on volunteers, and looks to save the lives of as many horsey doggies as possible <3
We donate 10% of all profits from our wines with Pinot Gris in them, to Greyhound rescue. We also donate 5% of all other wines sold through our website to this great cause <3
Women in Wine
We’ve always called ourselves feminists… And we think it’s time to put our money where our mouth has been for some time…
It probably won’t be a surprise to many, but the Wine industry has some hugely unfair bias towards men geared into it. We want to be a part of the change that hopefully eventually removes this completely. This is why for every sale on our website, we donate 5% to an incredible group of women who are driving change and supporting the industry minorities – Women and Revolution. WaR is an association dedicated to supporting gender equality in the wine industry. Women and Revolution is for all women including AFAB,* non-binary, and those with a trans experience/history. This is not only something nice to get behind, but for us, being run by a cis white male, it’s necessary <3
Cron and his best mates Maggie and Percy believe that wine should be accessible, relatable and most of all, fun. So every bottle is vinified with that special love that only a hooman and doggo can share. Because there is nothing that is as pure and gratifying as a dog, but good wine comes pretty close.
Our wines honour the unique characteristics of the land on which they are grown. We are lucky to have access to some amazing regions in Victoria to grow great wine and we are committed to celebrating what the season offers us.
Frequently Asked Questions
- Where do you make your wines?
We make the wine in Bacchus Marsh but our growers are in Geelong, Heathcote and Pyreness. Learn more about these amazing regions.
- Where can I buy the wine?
- Do the dogs help make the wine?
They provide emotional support, mostly.
- What is the difference between Syrah/Shiraz?
Syrah and Shiraz are two different names for the same red wine grape. This happens sometimes in the world of wine, just as Pinot Gris and Pinot Grigio are two names for the same grape. “Shiraz” is what winemakers in Australia typically call it and “Syrah” is what it’s called in France’s Rhône Valley (and pretty much the rest of the world).
Over time, Shiraz or Syrah has been used to indicate the style of their wine. A winemaker might bottle a “Shiraz” to indicate they made a rich, lush, riper, more fruit-forward wine in the Australian spirit. Or they might instead call their wine “Syrah” to indicate a more Old World–style wine. Like our Syrah.
- What is old world wine?
Western Europe, think France, Spain, Italy, Germany, and even England and Ireland. New world is everywhere else.
Don’t forget the Ancient World though, like Armenia, Lebanon, Greece and Georgia. Winemaking in Georgia dates back to around 6000BC.
- Why are so many of your wines from Heathcote?
Heathcote, as a growing region, in terms of climate specifically, has a lot in common with that of many parts of the Rhône Valley, in Southern France. Winemaker Cron’s winemaking heritage is one that begins in Southern Rhône – in the appellation of Ventoux. In this region, Grenache is the top dog, and they grow and make a lot of Syrah, Grenache Blanc, Marsanne, Roussane and Piquepoul. The resulting fruity, acidic and slightly lighter body wines (certainly lighter than your usual Aussie Shiraz) are due to warm long growing seasons in this part of the world.
These wine characteristics are the exact ones that bit Cron with the ‘wine-bug’ and really kickstarted his wine journey. Although it is impossible to recreate the exact flavour profile of a Southern Rhône Grenache, etc. Cron strives to make wines in the general vain when it comes to some styles – reds, light but textural whites.